Design Challenge
Crystalize StyleSmith Studio’s business acumen, deep building experience, and mid century-to-quirky style that never goes out of fashion into a single look and feel that inspires confidence with investors and banks, and curiosity with interior designers, architects, and developers.
Story
This logo was inspired by the StyleSmith boss herself, Cambria Smith, and is a mark that stands for herself. She is powerful, passionate, and one of a kind. This mark shows confidence and curiosity, and to illustrate that, I used simple and bold geometric shapes, overlapping color fields, and a liberal use of negative space. My aim was to show two sides that I see of her: the professional and serious side, and the bold, artistic aspects of Cambria Smith.
Color Pallet
Brand Patterns
Merch
Sweatshirts, Mugs, Totes, Envelopes
