NeoReach Brand Redesign
As the Senior Graphic Designer at NeoReach, I led a complete rebrand in 2024, transitioning the company’s visual identity from a playful, informal look to a bold, modern, and professional aesthetic. I developed new brand guidelines, refreshed our social media presence, redesigned marketing assets, and collaborated with leadership to bring a more elevated and cohesive voice to the brand.
This redesign helped position NeoReach as a more trusted and mature partner for enterprise clients—without losing the creative edge that sets us apart. I focused on bold typography, high-contrast layouts, and a minimal-but-vibrant style that communicates clarity and confidence across platforms.
AFTER
BEFORE
Social Media Revamp
Conceptualized and led a complete social media revamp for NeoReach, crafting a bold, fun, and unique visual identity. I introduced a clean, minimalistic design featuring bold typography, vibrant colors, and image stacking techniques to create depth and capture attention. This refresh was designed to stand out and resonate with our target audience, enhancing engagement and brand visibility.
REPORTS
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April 2025 Round-Up
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NEWSLETTER TEMPLATE
Elevating NeoReach
In my role as a graphic designer at Neoreach, I had the privilege of working closely with the Co-Founder & EVP, alongside another talented designer. A significant part of my responsibilities involved transforming existing icons to give them a fresh and modern appearance. By incorporating hover animations into each icon, I successfully enhanced the main drop-down menu, showcasing Neoreach's meticulous attention to both the finer and grander aspects.
Additionally, I took charge of creating new graphics for each page, infusing them with dynamic motion using Adobe After Effects and Lottie files. These animations not only brought the pages to life but also added an extra layer of engagement for visitors.
Website Graphics
Collaborated with Senior Graphic Designer Madelyn Ormond to design the launch page for NeoReach’s innovative Creator Portal Payment App. Our goal was to create a page that stood out from the rest of the NeoReach website, with a bold, vibrant, and distinctive design. We focused on visual impact, crafting a dynamic and memorable user experience that exemplifies our commitment to innovation and pushing the boundaries of design.
