Allure is a collaborative branding project in which Genesis Speed, Katie Truong, and I were asked to create a farm-to-fork restaurant and boutique hotel experience that includes a rooftop garden/lounge area. This collaboration included one graphic designer, and two interior designers to work together to create a conceptually, visually, and creatively pleasing experience to be located in Oxford Mississippi.
Concept: What if a hotel were a secret?
Overview: The site of this project is located in the college town of Oxford, Mississippi. At the heart of downtown, is an old regions bank we will transform into a boutique hotel (with a secret twist). The secrets this hotel keeps are timeless, mature, and playful. We want every guest to feel like they are in on the secret, not like there's something being kept from them. It will be a whisper in the air, tantalizing the senses of all who enter.
Renderings
By Katie Truong & Genesis Speed
